SEO: The Beginner’s Guide
This article will give you general information about SEO, which is an integral part of digital marketing. If you want to rank your business website on search engines like Google, then knowing about SEO will be very beneficial.
In this guide to SEO for beginners, you’ll learn:
- What Is Search Engine Optimization?
- Why is it Important?
- The Google SEO Guide to Keyword Research and Targeting.
- On-Page Optimization for Google SEO
- Link building
- Common Technical SEO Issues
- How to Track & Measure SEO Results
What Is Search Engine Optimization?
If you have your business website, you must have heard about Search Engine Optimization (SEO). If understood thoroughly, search engine optimization is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. It comprises all activities aimed at driving quality traffic to a website.
Why is it Important?
Lots of people search for all the information or things they need on the search engine. This traffic on the search engine can be very beneficial for a business because this traffic is very high-intent specific traffic.
Benefits of SEO
SEO mainly helps your website to get top ranking in search engines. But many of the benefits of SEO are related to bringing relevant traffic to the website.
- Ranking higher in Google drives more organic traffic to your website.
- SEO leads to long term, consistent and relevant traffic
Keyword research and targeting
Keyword research means identifying the term related to your business that people are searching for. And you want to rank your website on that term. To find out how much traffic can come from those searched terms on your website and how easy or difficult it will be to rank the website on those terms.
There are some important key factors to keep in mind when choosing the keywords you want to target on your website.
- Search Volume
On-Page Optimization for Google SEO
Once you have made the list of keywords on which you want to rank the website, you have to implement those keywords in the website’s content. To rank a website in the search engine, the placement of keywords plays a key role in the website content.
There are some on-page optimization factors you should implement. These are
- Keyword in title tags, Meta description, heading tags (H1, H2, H3…H6), body Content of webpage.
- Unique Content
- Images with Alt attribute
- Short and descriptive URL
- Schema & Markup
- Minimum Page loading speed
- Proper Internal linking
The most difficult and necessary part of Search Engine Optimization is link building. It isn’t easy to rank a website if it does not have backlinks. Therefore, it is important to promote the content associated with the website.
Link building is a method in which a one-way hyperlink (also known as “backlinks”) is created to improve the search engine rank.
Common Technical SEO Issues
Most websites have some common technical mistakes and issues that hinder them from getting rank in the search engine. Most of the technical issues are as follows.
- Fully Loaded Time
- Gzip compression
- Mobile Friendliness
- Header Response
- Duplicate Content
- XML Sitemap
- Robots.txt, Meta No Index, & Meta No Follow
It is a little difficult to fix these technical issues yourself; you may need professional help for this.
How to Track & Measure SEO Results
There are some important factors to track and measure the SEO performance of your website.
- Keyword Rankings – Check the keywords rank position of your website that are targeted on SERP Results.
- Backlink Quantity and Quality – There are more than 200 SEO factors that help improve the website’s rank in the search engine, but the most important factor is backlinks. Following Google’s Guidelines, one should always create quality and relevant backlinks.
- Organic Traffic – When a user searches a term on the search engine and reaches your website, it is called organic traffic. You can use Google Analytics tools to measure your organic traffic. The more you put effort into the SEO, the more the chances of getting organic traffic increases.
- Time Spent on Page – This means how much time the visitor spent on your website. User engagement has also emerged as an important factor since Google’s Panda algorithm.
Bounce Rate – Bounce rate means a web user came to your website and hits the back button immediately. Google wants that if someone visits your website, then they get relevant content. A high bounce rate can affect your search engine ranking. The bounce rate must be at least.
By understanding the various factors of SEO mentioned above, you will get to know how the search engines rank the website. We know that not every website can meet all the factors of SEO. So we can optimize our website as much as possible, keeping in mind the parameters stated by Google. Whatever we try to do in search engine optimization, its main objective will be to provide exposure and quality traffic to our business website.