What is PPC Marketing?
PPC Marketing is a paid search model used to raise brand awareness, promote brand offerings, and gain instant traction from specific audience segments. Advertisers only pay when users click on the PPC ads, hence the name pay-per-click.
When most people hear or discuss pay-per-click, they immediately think of Google PPC. However, pay-per-click advertising extends beyond Google search engine results pages (SERPs) and the Google Display Network. Pay-per-click advertising is also used on social media sites such as YouTube, Facebook, Pinterest, and LinkedIn.
PPC enables marketers to strategically place advertisements on various online marketing platforms to make their products and services highly visible to their target market. It means that the advertisements you see on the internet are pay-per-click.
Types of PPC ads marketing
Understand the various PPC marketing campaigns that can assist you in building your online presence and promoting your services to the appropriate audience. Our pay-per-click advertising agency collaborates with your team to identify the most relevant PPC ads to fill your sales funnel.
A good PPC Marketing Agency will always take the time to understand your business goals and match them with the various PPC ads available.
Depending on your objectives, there are various types of pay-per-click ads available:
Search Ads
A paid search ad is the most common type of PPC Ads. It is the type of ad most advertisers begin with when experimenting with PPC advertising. Advertisers select keywords for which they want their ads to appear. They specify what ad copy should appear when users search for their keyword and how much they will pay if their ad is clicked.
The order in which the advertisers pay appears on the page and how much they should pay are determined by an auction system in PPC search ads. The auction considers how much the advertiser bids on the keyword and other quality factors. PPC Search ads can appear above and below organic (non-paid) listings. A PPC search ad is identified by looking for an ‘Ad’ message in the top left corner of the ad.
Display ads
Display advertising is paid to advertise in which you promote your product or service to people while they are browsing the internet. It differs from PPC search advertising in that your ad may appear in front of users currently searching for your product or service with a Search campaign. Display ads place the advertiser’s ads in front of users who have indicated an interest in your product or service. As a result, PPC search advertising has a higher conversion rate than display advertising. Display advertising, on the other hand, frequently has much lower click prices than PPC search advertising.
Remarketing Ads
A remarketing campaign aims to display advertisements to people who have been to your website previously. A remarketing campaign is a very profitable PPC campaign because the user has already shown some interest in your company. It is frequently used to entice customers to return to the sales funnel, upsell, or cross-sell more products to your existing customer base.
The following are some examples of audience lists that can be created and targeted using a Google Remarketing campaign:
- All previous users
- Previously purchased from the site
- Signed up for the newsletter
- Watched business’s YouTube videos
- Cart abandoners
- Spent longer than x seconds on site but did not convert
A remarketing campaign using Google Ads will frequently involve showing image ads to users. At the same time, they browse websites on the Google Display Network. However, image or video ads use to remarket users.
Video Ads
Video advertising is becoming an increasingly important component of digital marketing. These types of ads are used by 85% of businesses in their marketing efforts, and 92% say it is an essential part of their marketing efforts. Online videos are expected to account for more than 84% of all consumer traffic by 2022. The advantages of paid video advertising over organic video advertising include getting your advertisement in front of people not currently aware of your company. You do not have to work first to build an audience.
Shopping Ads
E-commerce businesses that sell products rather than services can create a Shopping campaign. A Shopping campaign, like a Search campaign, allows ads to appear on search engines. Unlike a Search campaign, Shopping ads include a picture of the product being sold and the product’s price, title, and description.
A Shopping campaign can be one of the most beneficial aspects of a company’s PPC advertising. It means that the conversion rate on a Shopping campaign is frequently higher than on a Search campaign. The user has already seen a product image and the price. They know a lot more about the product before they click, which costs you money.
Paid Social ads
Paid social advertising entails displaying advertisements to users while browsing a social media website. Many paid social platforms provide PPC advertising services. The most popular are Facebook, Instagram, Twitter, LinkedIn, Snapchat, Quora, and Tick Tock.
Advertisers who want to do Instagram PPC can do so easily through the Facebook PPC advertising section. Because Facebook owns Instagram, advertisers can use Facebook ads to extend their advertising reach by quickly adding Instagram as an additional placement in their advertising campaign.
Paid social enables the creation of various types of PPC advertising campaigns. Many paid social advertising platforms will let you create video and image ads. You can choose between a paid social platform remarketing campaign and a paid social platform prospecting campaign in which you target new potential customers. Paid social media also provides a variety of ad types in varying sizes.
How Does PPC Marketing Work?
PPC marketing is a keyword-based marketing strategy. The higher the keyword price, the more advertisers compete for the same keyword. PPC campaign management services such as Adwords value search terms and phrases based on their search volume, difficulty, and level of competition.
There are limited spots for pay-per-click ads on marketing platforms like Google’s homepage. It would be beneficial if you competed for your PPC spot. In Google’s PPC Marketing algorithm, an advertiser’s ability to raise the visibility of their ads is not as simple as paying more.
Ad auctions are used for Google pay-per-click and other PPC ads. It refers to an automated process used by search engines to determine the relevance and validity of advertisements that appear on their search engine results pages (SERPs). To increase your ad position and decrease your cost per click (CPC), ensure that your Google AdWords ads have a high-Quality Score.
Relevant pay-per-click ads, valuable keywords, high click-through rates, and an SEO-optimized landing page are all required for a high-Quality Score. Don’t have time to conduct a PPC audit and launch your PPC campaign?
Let our PPC Management Company take care of the technical aspects of your PPC campaign.
Reasons PPC Marketing is exceptionally beneficial to your business.
It would help if you considered launching a PPC campaign for your company for several reasons. It is not only an effective strategy for increasing traffic to your website, but it is also cost-effective, highly targeted, and produces quick results.
If you aren’t already convinced, let’s go over each in greater detail.
It’s an effective short-term tactic.
When a company is looking for quick wins, paid search advertising comes into play, allowing you to create a campaign and launch it immediately. It’s only a matter of getting your ads approved and attracting traffic that’s likely to be interested in your products and services from there.
Assume you are a company with a limited budget or that you need to run a campaign for a specific, short-term period. In that case, this is an excellent opportunity, especially given that the top three SERPS results receive 46% of user clicks. And here’s a hint: those three results are always advertisements.
You can control your PPC campaign’s budget.
As previously stated, one of the most appealing aspects of PPC advertising benefits is controlling your ad spend from start to finish. Whether you do it yourself or hire a company, your campaign will only use the funds you allocate – nothing more, nothing less. More importantly, you have complete control over scaling your campaign up or down. With no lock-in restrictions or aggravating factors, you have complete control over how you run your strategy.
Boost brand awareness
Getting traffic and leads from other marketing campaigns can be difficult when you start your business from scratch or have not previously invested in digital marketing. That’s where pay-per-click advertising comes in, allowing you to appear for high-volume searches in the blink of an eye.
Audiences who have never heard of you or your product see your ad when they actively search for something related to your brand. Even better, you can directly target brand awareness as a campaign goal, allowing you to switch to a pay-per-impression model rather than clicks.
You only pay for clicks received
A PPC ad is now charged on a per-click basis. Businesses only pay for each click received rather than the entire campaign. However, as previously mentioned, you can pay for impressions to scale things up further and more broadly.
You can reach your ideal customers.
When you can reach your target audience with hyper-specific targeting options, PPC advertising becomes highly effective. So, what does this imply? You spend less money, energy, and time on non-converting traffic and more on those who will – and may even return. On the other hand, PPC advertising traffic generates 50% more conversions than organic channels such as SEO.
PPC Marketing is accessible to geo-target
Thanks to the numerous geo-targeting options PPC platforms provide, you can also zero in on users from a specific location. For example, a local plumber in Delhi, India, can target those with blocked drains in this particular postcode. The plumber can identify these users in their most desperate state because they are likely searching for answers and services to help them solve their plumbing emergency.
Capture lost customers with remarketing.
Users who see or interact with a brand online may not be ready to convert. But that doesn’t mean they won’t be in the future. Remarketing allows brands to entice and persuade an audience to take the desired action, such as completing a transaction or opting into a newsletter, by placing banner ads on other websites.
Remarketing focuses on people who have visited the brand’s website, possibly even added items to their shopping cart, but then left. Maybe they saw the brand’s social media profile. Nifty little pixels are known as cookies; that particular business can ‘follow’ the user across the web.
Improve your SEO strategies with PPC data
A PPC campaign can help you quickly gather data about what people want and then use that data to optimize your website for SEO. Paid advertisements are direct responses. They are designed to entice visitors to take action, such as downloading a white paper or signing up for an email newsletter, rather than simply browsing a website. They have performance metrics: you can see how many people clicked on the ad, how many took the desired action, and so on.
Gain stability from algorithm updates
Suppose you don’t understand what the changes mean or how they affect your campaign. In that case, search engine algorithms can wreak havoc on your marketing strategy and business goals. But there is one place where those updates will have no effect: PPC advertising.
Whatever happens with organic search results algorithm updates? PPC methods can always be relied on to communicate your most important messages to potential customers and ensure brand visibility. In other words, the numerous advantages of PPC advertising make for excellent ways to ensure.
PPC Marketing Is measurable and scalable.
PPC advertising is the only marketing channel that provides both transparency and flexibility. By only paying when someone clicks on your ad, you can maintain control over how far your campaign is scaled and where the results are displayed. Get immediate feedback on which paid ads are working and which aren’t.
What do our PPC Marketing Services include?
Keyword Research & Analysis
Our PPC marketing agency uses many tools to understand your customers’ search behaviour and predict which keywords they are likely to type into the search box. We find and group your target keywords based on their relevance to your industry, the number of people who search for them, and the level of competition. Expect our paid search specialists to constantly refine your keyword list to capture your target audiences’ interest and search intent.
Landing Page Conversion Optimization
Our PPC Marketing Agency combines SEO and PPC best practices to motivate online users. We write engaging headlines with high-performing keywords and include clear CTAs on landing pages. Our pay-per-click marketing company can boost your lead quantity and quality.
PPC Management
Partner with our pay-per-click firm to drive immediate, qualified traffic to your landing pages while avoiding the stress and hassle of traditional marketing. Our pay-per-click management company handles everything from keyword research and analysis to channel strategy and PPC campaign launch, as well as monitoring and A/B testing of pay-per-click ads. Our PPC Marketing Company is the way to go if you want cost-effective, conversion-driven campaigns.
Paid Search Advertising
Enlist the PPC services of our paid search agency to position your brand at the top of search results. The paid search experts at Wellconnect Digital optimize your ad targeting strategies, identify high-value keywords, create PPC bidding strategies, and track your ROI. These techniques enable our PPC marketing company to boost your Quality Score, CTR, and impression share.
Ads A/B Split Testing
Our PPC management company creates campaign comparisons to test the effectiveness of your ads. We try variations of your page elements, such as the layout, image, headline, and CTA, to see which pay-per-click ad version will produce the best results. The split-test results help our PPC company optimize your subsequent paid search campaigns and overall PPC performance.
Conversion Rate Optimization (CRO)
Capture and move your target customers to the bottom of the sales funnel at the right time and on the right platform. Our PPC company creates compelling PPC ads, tests your landing page designs, and creates user-friendly lead capture forms. It increases both your Quality Score and conversion rate. Call our paid search agency immediately, and let us show you how to improve your profit without increasing your ad spending.
Bing & Google Ads Management
Take the time to interact with your ideal customers on search engines to boost traffic and sales. Wellconnect Digital’s PPC experts conduct in-depth PPC audits to ensure that your products and services reach your target audience. We optimize your PPC ads for each platform to increase engagement rates, improve your SEM targeting, and use site link extensions.
Remarketing Campaigns
Remarketing allows you to target specific visitor segments and achieve more cost-effective results. It uses site visitors who have already expressed a desire to buy. Our PPC management company identifies your best-performing campaigns and creates remarketing ads for your most valuable customers. We determine the best frequency cap for your remarketing campaigns to limit the number of times your PPC ads appear to the same person and lower your marketing costs.
Amazon PPC
Increase your Amazon profit margins by using Amazon product ads and video ads that capture the attention of online shoppers. Our PPC advertising agency optimizes keyword match types and negative keywords, organizes Amazon PPC campaigns by product category, and adjusts ad spending based on the product’s performance.
YouTube Ads
Create memorable YouTube ads and connect with potential customers using a more targeted video marketing strategy. We make YouTube ads that tell original stories and connect with your target audience. The PPC Marketing Company we employ looks into YouTube’s more sophisticated targeting options, produces video remarketing campaigns, and adds a twist to your in-stream advertisements.
Why choose us as your PPC Marketing Agency?
- Advanced keyword research entails finding new keyword prospects, potential mapping keywords, phrasing relevant keywords, and analyzing behavioural search trends.
- Creating ads that are conversion-focused and target-oriented requires analysis of critical areas.
- Efficient campaign management entails splitting ad groups to improve click-through rate (CTR) and quality score, identifying and eliminating negative keywords, and expanding the keyword base through in-depth market research.
- We create an ongoing online strategy that calibrates and modifies PPC campaigns and strategic improvements in bidding, budget factors, and performance metrics.
- We create location-based PPC campaigns by geographically distributing keyword-targeted ads and incorporating mobile targeting.
- We provide a comprehensive and structured bidding management system to maximize the central PPC advertising platform solution.
- We provide ready-to-implement campaign strategies while staying current on emerging technologies and market trends.
- To improve overall strategic implementation and performance, we conduct competitive research.
- With monthly campaign performance reporting, we continuously monitor results and provide valuable recommendations.
- We target customers by strategically placing advertisements based on audience sub-divisions.
- We conduct thorough account audits and restructuring.
- We recommend a creative marketing campaign for a higher ROI (Return On Investment) at a lower advertising cost.
Are You Ready to Grow Your Business With PPC Marketing?
We’re here to help if you’re ready to grow your business with PPC. Contact us today, and let us show you how our PPC services can assist you in reaching your objectives. We eagerly await your response!